Often considered a form of art, graphic design is a way of visual communication through the use of images, words and sometimes, graphic forms. The most common example of graphic design are logos and packages of products like food and drinks. A graphic designer creates a visual concept of a product, having as main goal to communicate a message and inform or capture the attention of the audience or potential customers. Through graphic design, companies and organisations try to stand out from the crowd in order to become easily recognisable.
In graphic design, every element that is used is equally important and designers will have several discussions with clients to make sure the image and message they use conveys 100 % with the general impression they intend to transmit through their product.
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